Here is an interesting story in the New York Times about how the travel industry is responding to the needs of women travelers. American airlines has launched a new travel site for women.
Source: The New York (NY) Times
Women Keeping Up Pressure for a Better Travel Experience
By JOE SHARKEY
"...the growing number of female business travelers has had significant effects on the travel experience. Women are a big part of the reason that a typical hotel room, whether midlevel or luxury, has better bedding, lighting, room service, closets, work spaces and overall design.
Unlike men, women tend to notice the details and share them with friends and colleagues. So hotels are going to be hearing more about safety...
Much of the recent growth in business travel among women comes from
small businesses. Women own nearly 10.4 million businesses, employing nearly
13 million people. And many of these women are frequent travelers who approach life on the road differently from men...
Hotels took the major initiatives in designing travel marketing specifically for women.In 1995, Wyndham Hotels, with American Airlines as a partner, began a marketing program called Women on Their Way.
Yesterday, American Airlines, encouraged by the Wyndham program's successes, introduced a Web site for female travelers, www.AA.com/women. It is the first airline to do so.
Besides a booking system, the site offers advice from an advisory panel of seasoned female travelers, and will soon offer tips and experiences from customers. According to American, 48 percent of its passengers are women.
"We think the market is right for it," said Peggy Sterling, American's vice president for safety, security and environmental issues. "Women clearly have very strong purchasing power."
To read full story visit source:The New York (NY) Times
Source: The New York (NY) Times
Women Keeping Up Pressure for a Better Travel Experience
By JOE SHARKEY
"...the growing number of female business travelers has had significant effects on the travel experience. Women are a big part of the reason that a typical hotel room, whether midlevel or luxury, has better bedding, lighting, room service, closets, work spaces and overall design.
Unlike men, women tend to notice the details and share them with friends and colleagues. So hotels are going to be hearing more about safety...
Much of the recent growth in business travel among women comes from
small businesses. Women own nearly 10.4 million businesses, employing nearly
13 million people. And many of these women are frequent travelers who approach life on the road differently from men...
Hotels took the major initiatives in designing travel marketing specifically for women.In 1995, Wyndham Hotels, with American Airlines as a partner, began a marketing program called Women on Their Way.
Yesterday, American Airlines, encouraged by the Wyndham program's successes, introduced a Web site for female travelers, www.AA.com/women. It is the first airline to do so.
Besides a booking system, the site offers advice from an advisory panel of seasoned female travelers, and will soon offer tips and experiences from customers. According to American, 48 percent of its passengers are women.
"We think the market is right for it," said Peggy Sterling, American's vice president for safety, security and environmental issues. "Women clearly have very strong purchasing power."
To read full story visit source:The New York (NY) Times
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